Final Press Release 2: Image Building

Sept. 29, 2010

FOR IMMEDIATE RELEASE

Burger Planet
12345 French Fry Road                                           

Gary, IN 54321

123-123-1234

info@burgplan.com

More Than Just Burgers and Fries

Burger Planet is adding additional options to its traditional menu

Gary, IN- Salads, fruit and lettuce wraps are a few of the changes Burger Planet is adding to its menu.  Starting in May Burger planet will be serving these new additions to the menu at all Burger Planets nationwide.

“I want our customers to realize that Burger Planet is committed to offering healthy choices on its menu,” CEO James E. Muellenbach III said.

Burger Planet has recently hired popular fitness expert Jayne Petersen to promote their new healthy line of food.  Petersen is known for her recent success with Opal Whitcomb.  Petersen stresses the importance of moderation, fruits, vegetables and walking, all of which Burger Planet agrees with.

Apart from the traditional favorites, Burger Planet will be offering white meat chicken breasts; gourmet Caesar, spinach and raspberry salads; and banana, pineapple, grape, apple and peach fruit packages- each less than 300 calories.  All sandwiches may also be served without the bun, a good alternative for any Atkins or South Beach diet.  “The company believes in encouraging customers to live healthier, active lifestyles,” Petersen said.

With this new health line, Burger Planet plans to inspire the nation to eat healthier and in moderation.  “I emphasize a message of moderation,” Jayne Petersen says, “Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet’s exciting new menu choices.”

Petersen will be supervising Burger Planet chefs and is in the process of developing tray liners that offer nutritional advice.  Petersen will be accompanied by Burger Planet’s mascot Corny the Clown at various events throughout the nation promoting Burger Planets new healthy line of food.  The pair will host a kick-off ceremony May 12 at the Burger Planet Franchise in Times Square.  Commercials starring Petersen and Corny will start airing May 14.  Corny will be visiting Burger Planets across the nation in June, and shopping malls across the nation in July.

Founded in 1934, Burger Planet has served 52 billion customers and counting.  Burger Planet is the leader of the Quick Service Industry with 8,921 franchises in every state and 17 countries.

For more information, please contact PR consultant Maddy Jack at 801-555-7536 or mad.jack@aggiemail.usu.edu.

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